Barr toasts strong Irn-Bru sales

Jan 28 2010

Irn-Bru maker AG Barr forecast annual sales of £200 million after continued strong demand for "Scotland's other national drink".

As well as Irn-Bru's success in the final quarter of the financial year, Barr reported excellent trading by its Rubicon fruit juice brands.

It is expected that profits will be ahead of City expectations after sales growth of more than 20% in the year to the end of January, compared with a rise of 2% achieved by the wider market in the 2009 calendar year.