A Renfrew teenager has designs on becoming the next Simon Cowell.
Despite still being at college, Emma MacKenzie has been managing alternative rock band, Life on Standby, for the past six months.
And she revealed that she turned to management after getting experience doing all the admin while playing in a band.
The 19-year-old, currently studying an HND in Music Business at James Watt College, says she’s always been passionate about music and trained as a singer at Paisley-based music school, Loud ‘n’ Proud, when she was younger.
“It was through the school that I got into the music scene and found out what it was all about,” she said.
“Every band I ended up in, I always did all the admin, booking the gigs, dealing with the money and contracts.
“I’m a general bossy boots, so it just seemed natural for me to go into management.”
After completing her HND, Emma hopes to attend the University of the West of Scotland next year to undertake a BA in Commercial Music.
“My course has taught me a lot more about the business side of the industry, how record companies sign bands, the marketing, the promotion and contract law.”
Emma is juggling her course with managing Life on Standby and is determined to propel them to dizzying heights of stardom.
Working part time for live music promotion company, JB Promotions, Emma met the band – an unsigned four-piece from Greenock; Erin Donnachie, Gavin Williams, Gianluca Demelas and Liam Walker – and they soon asked her to manage them.
“At that point, I knew the guys really well,” she said. “I don’t think they actually realised I was only 19 until a few weeks ago.”
Under Emma’s management, the band played their biggest show to date last month at Glasgow’s O2 Academy.
“It was nice to know I’m actually doing something that seems to be going well,” added Emma.
Their second EP, Masquerade, will be released in the New Year and they will be performing at King Tut’s Wah Wah Hut in February.
“It’s important to promote anywhere you can, mainly online as record companies take a note of how many ‘likes’ a band gets on Facebook and how many views on YouTube,” said Emma.
“Once I graduate I’d like to manage the band on a full time scale, book tours and deal with record companies and publishers.
“It’s going to be a lot of hard work, which I’m not afraid of at all.”