Lucy’s winning design

Nov 26 2011 by Kenneth Speirs, Paisley Daily Express

A POSTCARD designed by a talented youngster is to be used by a major car dealership to contact its customers.

Lucy Wight, of Ralston Primary School in Paisley, was chosen from hundreds of children across Renfrewshire after primary five pupils were set a design challenge by the Infiniti car dealership, at Braehead, Renfrew.

She designed a colourful take on the dealership’s shiny showroom.

The competition revved up when schools across the district became members of the Renfrewshire Chamber of Commerce, of which Infiniti is also a member, earlier this year.

Dealership manager Jason Blane set the challenge of asking school pupils to design a new customer postcard for Infiniti.

Another Chamber of Commerce member, Fission Creative, based in Paisley, also came on board by running a training session for staff to learn about the process of approaching a design for a business client.

The staff were then able to use what they’d learned to support the pupils taking part.

A total of 244 primary five pupils entered the competition and all of their designs will go on display in the front window of the showroom for two weeks.

Six finalists were selected and invited to an awards ceremony hosted by Infiniti at their showroom.

The other finalists were Billy Todd, of Bargarran Primary, Erskine; Rebecca Dolan and Laura Nicole Eadie, of Ralston Primary; Ruairidh Sutherland, of Bishopton Primary; and Ellie Little, of St Fillan’s Primary, Houston.

Each of the finalists and their families were driven to and from the event in cars sent out by Infiniti.

On the night, Lucy was announced as the overall winner and her design will be on the postcard. She was also presented with a framed version on her design.

Bob Davidson, from Renfrewshire Chamber of Commerce, and Morag Malloy, of Fission Creative, were also there to meet all the finalists.

Jason said: “I wanted the postcard to have a real feeling and to have a picture of the centre on it so that people could visualise what we looked like.

“I have to say the standard was incredibly high and so creative. We had a real task in choosing the six winners but, with the help of Wilma, Morag and the staff at the centre, we eventually did it. Well done to everyone who took part.”